Permission for copyright

Letter we sent to Rejjie Snows record label.

Start of plan/ storyboard

We started annotating the lyrics thinking of ideas for the video from the lyrically content and from that we starting our story board.

Inspirational video: Tyler The Creator- Yonkers

The video Yonkers inspired our group. We liked how it was really simple and the use of the blur and contrasts. This video helped us to generate ideas for our own video. The use of the blurs in the music video creates some sort of effect as it synchs with the music instrumental. The black and white video gives the video a little of a vintage tone and it's very simple so the use of the strong contrast makes it stand out. The video inspires us for our music video. We liked the effects used in this video so we intend on using effects such as these in our own music video such as the blurring effect and preseptive lense. We will perhaps do some studio studio shoots were the rapper is just rapping to the camera such as this

Music Pitch Video/ Audience Feedback

Audience feedback (music pitch)

This the audience feedback my group and I received after presenting our pitch. The audience were glad that we changed the song for a music video as the could see visual the current song that we are using would have a clearer theme as well as a clearer understanding.

In terms of positive feedback they said we had a good urban theme for the video and also we were staying away from the conventional 'black boys in the hood' themed video a lot of black youth are seen as. The video theme moves way from the negative connotations. This could also be because of the genre of rap music music it is (alternative hip hop). The audience also like the fact that we have a theme that summaries the whole song. The storyline is very relevant and links with the lyrical content. 

The negative feedback that we received was that they didn't really like the idea of filming shots in the studio and that it should just be outside or in different interior locations. The audience suggest some locations that were very urban and we should consider shooting there for our music video we were told to shot in Brinklane, Southbank, SoHo and Camden Town. Our looked at these location and are considering of shooting there as the places are very urban and would be good to shot there for visual elements.

Music video pitch

 


During our lesson when showed our pitch to the class, our treatment consisted of what we wanted in our music video. Doing this was very beneficial as it helped us improve on our ideas from the audience feedback we received at the end. Also this pitch allowed us to experiment with new technologies.

Treatment Audience feedback

During the our lesson time we were asked to present our treatment to an audience, to receive audience feedback on how to improve out ideas and an overall view on our video ideas. We used PhotoPeach to present our ideas this was different and better than a simple cliché presentation on PowerPoint this software enabled us to play a song of our choice ( the song we are going to use for our music video) whilst the presentation is rolling 

Our audience liked our idea, we were advised to film in very urban district areas such as brick lane and even train station. we were told to eliminate the shooting in the studio idea and that it should be all location.