Magazine advert progression

This is the house-style and layout we want for our poster. 

This when we chose the fonts we wanted to use for our poster and we following the same layout. We then put logos of the record label and soundcloud logo. We wil also include Rejjie's website also giving the audience different medians to were they can find the artists music. and these are the potential fonts we could use.

 

We decided to make the poster background black as it fits in with the dark tone of the imagery. Also as we wanted to make the text white a black background colour was the best option. The black background doesn't look like we've made the image smaller.

 

 

This our finished product 

House style for the back cover/ Back cover layout

This is Dr. Dre back cover of a single featuring snoop dogg, we really liked this so we used this as our house-style to create our own.

Besides Dr. Dre's album cover we also looked at Taylor Swifts back cover in terms of layout we liked how it was simple and it was an element of post-modernism as its a completely different genre of music to our chosen one. But we liked how simple it looked it's an inspiration for our own.

this is a rush layout of how we want our back cover to look and where we want our text to be placed.

CD disc progress

Firstly we created the shape of the disc removing everything else on the layer but the circle of the disc.

We used the rulers here so that we could cut out another circle in the middle and to get it in the middle we hand to get the centre point.

In this picture we have put the glitch effect on the disc which links to the inside cover picture. we also added some text on to this disc so that it fits in with the rest of the package.

this is our finally product after editing.

Back cover progress

                                       
 This was our original template idea for our back cover but we decided we would only have the song of the track on the back cover, making it a single release package instead of an EP back cover.

 This became our template and layout of our back cover, this how our text will be placed.

this our final product.

Front Cover Progress

this is our chosen layout for our front cover, we didn't want too much text on our front cover as we wanted our audience to mainly focus on our image.

 

 

 

 

 

 This the ideas we came up with for our front cover, we decided go with the first picture because we thought it would look nice as a front cover. But because we liked the other pictures we decided we may use them for something else.

 

Audience Feedback for print product pitch

We received mostly positive feedback for our print product ideas, our teacher thought that it was good that we were picking up on the rappers representation and identity and finding ways to link our work together (print products and music video). As well as our teacher our peers also give us some feedback, we received feedback on camera (video below) and off camera

Positive feedback:

- The chosen location for our print products links to our music video, genre of music and the artist
- Good and creative ideas with the different themes, they work together well. and the change of theme could work for our work due to the style of music.
- Arcade location is the best chosen location (another comment was that it all depends on what we do there)
- Good house-styles


Constructive feedback:

- Eliminate the graffiti font from ideas for fonts as it won't fit in with our ideas.
- Narrow ideas down in terms of location, only have one location for print products
- Make sure everything links together
- Stick to house -style inspiration

CD Pitch Audience Feedback

Viewing of music video feedback (rough copy)

During our media lesson a couple of groups received some feedback on the music videos and short clips they have created. The videos haven’t full been perfected yet we are still in the process of finishing them but the videos were good enough to make a comment on. Unfortunately our footage was a little jumpy because we didn’t convert the footage to a format that Final Cut Pro could handle as it takes a longer time to process the data from the DSLR Cameras. But we still showed our peers what we produced.

In terms of feedback, one of our peers said she thought the video looked very professional and she liked the camera movements/shots. She also thought that the video went well with the genre of the song as well as the meaning of the song.  She liked the fact we used a radio extract and interview piece talking about the illuminati as it contributed to the concept and the connotation of the music video. She understood the concept of the video and the reason it being filmed during the night. In terms improvements she suggested that we fixed on our technically glitches and perhaps add the title of the song and the names of the artists during the intro of the clip.

Other group member said there was a very good source of light even though it was dark. We adapted to our surroundings well and we found ways to how to use the streets lights well to create some sort of effect. He also said the lighting exposure on the camera was set up correctly. In terms of the cutting rate he said the cuttings weren’t too long, there were quick changes but it still looked good. He liked our video overall he thought we were imaginative with our panning and placement. He didn’t have much to say on improvements.  Overall we are pleased with our feedback and we intend on making improvement so we will take our feedback to account when doing so.During our media lesson a couple of groups received some feedback on the music videos and short clips they have created. The videos haven’t full been perfected yet we are still in the process of finishing them but the videos were good enough to make a comment on. Unfortunately our footage was a little jumpy because we didn’t convert the footage to a format that Final Cut Pro could handle as it takes a longer time to process the data from the DSLR Cameras. But we still showed our peers what we produced.

In terms of feedback, one of our peers said she thought the video looked very professional and she liked the camera movements/shots. She also thought that the video went well with the genre of the song as well as the meaning of the song.  She liked the fact we used a radio extract and interview piece talking about the illuminati as it contributed to the concept and the connotation of the music video. She understood the concept of the video and the reason it being filmed during the night. In terms improvements she suggested that we fixed on our technically glitches and perhaps add the title of the song and the names of the artists during the intro of the clip.

Other group member said there was a very good source of light even though it was dark. We adapted to our surroundings well and we found ways to how to use the streets lights well to create some sort of effect. He also said the lighting exposure on the camera was set up correctly. In terms of the cutting rate he said the cuttings weren’t too long, there were quick changes but it still looked good. He liked our video overall he thought we were imaginative with our panning and placement. He didn’t have much to say on improvements.  Overall we are pleased with our feedback and we intend on making improvement so we will take our feedback to account when doing so.

New talent release form - Montel

This is a new talent release form for Montel, since we changed our character.

Storyboard UPDATE

Due to the change of character and cconcept of music video, heavy influence by Jesse James - came in the name of video. We thought the change of theme would be easier to make the video for our song. Also we tried include things for our previous storyboard but slightly altering it.

Editing summary

One of our main issues during the process of editing was that we didn't have all the footage due to the fact we changed our actor and we couldn't find a replacement. What we did instead was we edit and put the footage that we had of the establishing shot and Jesse James and when we found our Rejjie Snow we put in the reminder of the footage.

During the process of editing, we had problems adding in transitions. There was certain parts in the music video that we wanted same transition almost looking like there isn't none at all. In order to do that we had to manual do that ourselves without using the transitions proved. We manually drew 2 dots indicating the start and the end of the where the transition would take place with the pen on Final Cut Pro would take place and we draw a line in between the dots drawn. We would move the mouse to either extend the line or make it smaller which would make the longer or short whereas if you moved the line up or down it would either make the transition sharper and quick or losers the lighting which makes the transition seem shorter.

Another problem that we had during the process of editing was that there was a slight glitch when watching our video and  editing it when made the video slow. The problem was the format of our footage. Before starting to edit our video we had to change our footage to a format that Final Cut Pro could handle as it wasn't it caused glitching. In order to change our format we had to convert into file that Final cut pro could handle. Once that was done our video was running smoothly. Another problem that faced was trying to get the audio in synched with video, the glitching also made it difficult to do so. So when we sorted that out we were able to synch the audio with the video.

Editing suite

We now in the process of editing some of our footage, this is Jesse James part who was a feature on the track. At the moment the editing is going well and we are manage to synch the video with the music it's fitting in well. We haven't added any transition effects but we are already thinking of what we could add. We are happy with our work at the moment.

Jesse James (Redo Videos)

On Sunday 10th November 2013 my group and i had finished filming the music video for 'USSR', we were very please with how well it went and couldn't wait to start editing. The next day we were in the editing suite, watching a playback of the videos we did on the shoot - looking through the videos, we had noticed two that were high quality enough to include in the video as the camera holder was a bit shaky. My group had also noticed the same thing with the two videos we had looked at and decided to redo them today. We had went to the same location to record the verse and used the tripod to have a steady camera and prevent any camera movement.

The videos below are of what we had recorded on the first day of shooting 'Jesse James' verse:

 

 

Team meetings

We as a team have had many group meetings, we made a group chat on 'whatsapp' to discuss relevant issues concerning our music video. This sheet will help us plan and structure our discussions in sections. We also planned our ideas here and share links with each so we were all on the same page.

 

Finished storyboard

this is the finished storyboard, each frame has been drawn briefly and we could possibly change some scenes during shooting

Editing Tutorial

Today we learnt how to use Final Cut Pro in order to editing our music video. We were taught how to but our shots together and how to fit all the slots in with the sound. We were taught how to cut the clips, the cutting rate and making the video cross over. We also learnt how to adjust the clip to our liking, for example being able to change the colour of the video, or to add in special effects such as mirroring and fish eye lense. The effects that our group and I were taught and will use in our music video is blur, fish eye lense, flash and mirroring we think these are effective effects and will make our video standout. As well as this it fits in with the genre of music and video and will help our show our theme of our music video 

Start of plan/ storyboard

We started annotating the lyrics thinking of ideas for the video from the lyrically content and from that we starting our story board.

Music Pitch Video/ Audience Feedback

Treatment

Summary of the narrative idea and how it links to the lyrics?	For our music video we’ve decided to use the song USSR by Rejjie Snow ft Jesse James in this song Rejjie is talking about the temptations of the life and the illuminati and his life experiences.  The ideas that we got was that Rejjie was going crazy because of life and the fear of the illuminati getting him. We want to do scenes where he’s drinking, looking in the mirror and use double effects. We thought of videoing the artist spinning making seem like he’s getting dizzy and drowsy.  Another idea was we could even film Rejjie in the streets using effects to blur and change the focus and close up doing that to show how his mind is going crazy.  Towards the end of the video Rejjie realises he is the illumanti
Which professional music inspired you and how?	Tyler the creator – Yonkers Tyler the creator’s video inspires us because it’s done in black and white and has been edited with a crop-screen which gives the video an old school vibe. Also how there’s a plain backdrop and he’s sitting there on a stool rapping. We like how simple the video is but it’s still effective and it’s effective due to the changing of the lenses and focus creating different effects. Earl sweatshirt- Hives The Hives video inspired us because it has a dark moody tone to it which we want for our music video. The use of the closes in the video and the dark room shots are inspiration and relate to our lyrics. We want to have visual juxtaposition, etc
Casting/ props/ location and ethnical consideration	Casting/ethnical consideration: Two black males for the rappers and mix races for the extra cast members. Props: stools, mirrors Location: London streets (nightime) Bricklane(daytime) the studio, a house (mirror shot) in a car driving
Audience	Our target audience are young individuals who are into rap and hip-hop. Most specifically people who are into Alternative hip hop. The target audience is also for people who are outspoken and are into spoken word poetry because the song we are using the artist have a poetic flow and uses lots of metaphors, juxtaposition and use of paradox in their lyrically content.
Length and channel of broadcast	Our video would be broadcasted on online channels such Youtube and Vevo. Social networks such as tumblr. Our video would be on channels such as MTV, KISS, FLAVA,etc this because these channels normally broadcast music of this genre (rap/hip hop).

Change of song

My group members and I decided to change the song for our music video because we thought we it would be difficult to create something visual. We change song to USSR by Rejjie Snow ft Jesse James they are both British rap artists. We changed the song because we had more ideas for the video and it fitted better with the previous ideas we had for our music video