Audience feedback (music pitch)

This the audience feedback my group and I received after presenting our pitch. The audience were glad that we changed the song for a music video as the could see visual the current song that we are using would have a clearer theme as well as a clearer understanding.

In terms of positive feedback they said we had a good urban theme for the video and also we were staying away from the conventional 'black boys in the hood' themed video a lot of black youth are seen as. The video theme moves way from the negative connotations. This could also be because of the genre of rap music music it is (alternative hip hop). The audience also like the fact that we have a theme that summaries the whole song. The storyline is very relevant and links with the lyrical content. 

The negative feedback that we received was that they didn't really like the idea of filming shots in the studio and that it should just be outside or in different interior locations. The audience suggest some locations that were very urban and we should consider shooting there for our music video we were told to shot in Brinklane, Southbank, SoHo and Camden Town. Our looked at these location and are considering of shooting there as the places are very urban and would be good to shot there for visual elements.

Music video pitch

 


During our lesson when showed our pitch to the class, our treatment consisted of what we wanted in our music video. Doing this was very beneficial as it helped us improve on our ideas from the audience feedback we received at the end. Also this pitch allowed us to experiment with new technologies.

Treatment Audience feedback

During the our lesson time we were asked to present our treatment to an audience, to receive audience feedback on how to improve out ideas and an overall view on our video ideas. We used PhotoPeach to present our ideas this was different and better than a simple cliché presentation on PowerPoint this software enabled us to play a song of our choice ( the song we are going to use for our music video) whilst the presentation is rolling 

Our audience liked our idea, we were advised to film in very urban district areas such as brick lane and even train station. we were told to eliminate the shooting in the studio idea and that it should be all location.

Treatment

Summary of the narrative idea and how it links to the lyrics?	For our music video we’ve decided to use the song USSR by Rejjie Snow ft Jesse James in this song Rejjie is talking about the temptations of the life and the illuminati and his life experiences.  The ideas that we got was that Rejjie was going crazy because of life and the fear of the illuminati getting him. We want to do scenes where he’s drinking, looking in the mirror and use double effects. We thought of videoing the artist spinning making seem like he’s getting dizzy and drowsy.  Another idea was we could even film Rejjie in the streets using effects to blur and change the focus and close up doing that to show how his mind is going crazy.  Towards the end of the video Rejjie realises he is the illumanti
Which professional music inspired you and how?	Tyler the creator – Yonkers Tyler the creator’s video inspires us because it’s done in black and white and has been edited with a crop-screen which gives the video an old school vibe. Also how there’s a plain backdrop and he’s sitting there on a stool rapping. We like how simple the video is but it’s still effective and it’s effective due to the changing of the lenses and focus creating different effects. Earl sweatshirt- Hives The Hives video inspired us because it has a dark moody tone to it which we want for our music video. The use of the closes in the video and the dark room shots are inspiration and relate to our lyrics. We want to have visual juxtaposition, etc
Casting/ props/ location and ethnical consideration	Casting/ethnical consideration: Two black males for the rappers and mix races for the extra cast members. Props: stools, mirrors Location: London streets (nightime) Bricklane(daytime) the studio, a house (mirror shot) in a car driving
Audience	Our target audience are young individuals who are into rap and hip-hop. Most specifically people who are into Alternative hip hop. The target audience is also for people who are outspoken and are into spoken word poetry because the song we are using the artist have a poetic flow and uses lots of metaphors, juxtaposition and use of paradox in their lyrically content.
Length and channel of broadcast	Our video would be broadcasted on online channels such Youtube and Vevo. Social networks such as tumblr. Our video would be on channels such as MTV, KISS, FLAVA,etc this because these channels normally broadcast music of this genre (rap/hip hop).

Change of song

My group members and I decided to change the song for our music video because we thought we it would be difficult to create something visual. We change song to USSR by Rejjie Snow ft Jesse James they are both British rap artists. We changed the song because we had more ideas for the video and it fitted better with the previous ideas we had for our music video

Jesse James & Crave ( Trashy ) old song

This is the song we initial planned to do our video on but then we changed it as we realised we didn't see what we could produce visually for this song choice. Besides that we liked the song, the beat and style of rap and we would continue to look into this genre of rap music.

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