Album Covers Case Studies

Music Video: Rejjie Snow - USSR ft. Jesse James (Cover) A2 MEDIA

Due to complication with the Record label we were asked to remove the video from youtube because the offical video for the song will be releasing soon.

Viewing of music video feedback (rough copy)

During our media lesson a couple of groups received some feedback on the music videos and short clips they have created. The videos haven’t full been perfected yet we are still in the process of finishing them but the videos were good enough to make a comment on. Unfortunately our footage was a little jumpy because we didn’t convert the footage to a format that Final Cut Pro could handle as it takes a longer time to process the data from the DSLR Cameras. But we still showed our peers what we produced.

In terms of feedback, one of our peers said she thought the video looked very professional and she liked the camera movements/shots. She also thought that the video went well with the genre of the song as well as the meaning of the song.  She liked the fact we used a radio extract and interview piece talking about the illuminati as it contributed to the concept and the connotation of the music video. She understood the concept of the video and the reason it being filmed during the night. In terms improvements she suggested that we fixed on our technically glitches and perhaps add the title of the song and the names of the artists during the intro of the clip.

Other group member said there was a very good source of light even though it was dark. We adapted to our surroundings well and we found ways to how to use the streets lights well to create some sort of effect. He also said the lighting exposure on the camera was set up correctly. In terms of the cutting rate he said the cuttings weren’t too long, there were quick changes but it still looked good. He liked our video overall he thought we were imaginative with our panning and placement. He didn’t have much to say on improvements.  Overall we are pleased with our feedback and we intend on making improvement so we will take our feedback to account when doing so.During our media lesson a couple of groups received some feedback on the music videos and short clips they have created. The videos haven’t full been perfected yet we are still in the process of finishing them but the videos were good enough to make a comment on. Unfortunately our footage was a little jumpy because we didn’t convert the footage to a format that Final Cut Pro could handle as it takes a longer time to process the data from the DSLR Cameras. But we still showed our peers what we produced.

In terms of feedback, one of our peers said she thought the video looked very professional and she liked the camera movements/shots. She also thought that the video went well with the genre of the song as well as the meaning of the song.  She liked the fact we used a radio extract and interview piece talking about the illuminati as it contributed to the concept and the connotation of the music video. She understood the concept of the video and the reason it being filmed during the night. In terms improvements she suggested that we fixed on our technically glitches and perhaps add the title of the song and the names of the artists during the intro of the clip.

Other group member said there was a very good source of light even though it was dark. We adapted to our surroundings well and we found ways to how to use the streets lights well to create some sort of effect. He also said the lighting exposure on the camera was set up correctly. In terms of the cutting rate he said the cuttings weren’t too long, there were quick changes but it still looked good. He liked our video overall he thought we were imaginative with our panning and placement. He didn’t have much to say on improvements.  Overall we are pleased with our feedback and we intend on making improvement so we will take our feedback to account when doing so.

Reshooting

Sadly after day 2 of filming we didn't like some of our footage. We decided to re-film our footage and to film it all in one set period time (sunset/night time). Sadly our chosen actor let us down so we were obliged to change our actor. A new actor Montell was perfect for the part and he fitted the character of Rejjie Snow better than our previous actor. But thankful due the changes that we have made we have finished filming and we have almost finished editing.

D'angelo 

Time management: D'angelo's time management was very poor. He was on time for on shooting and was late or didn't turn up for any of the others. He made us wait up to 4 hours for him or he still didn't turn up at all. From then on we realised that he wasn't reliable to we dropped him and searched for a new actor.

Lyrics: D'angelo was not familiarised with the song, we gave him more than enough time to learn the lyrics and listen to Rejjie Snow songs to help him understand what Rejjie is about, but he didn't do much research and a result to that was him not being able to perform as well. When filming and constantly having to look at the lyrics whilst filming which made the whole process longer.

Unnecessary contributions: When we were filming he kept on making comments and giving suggests that didn't have anything to do with the video. He wanted to do things his way for example holding a liquor bottle whilst rapping, this was totally going against our idea and was fitting the conventions of a type 'gangsta' rap video, the purpose of the bottle in the video was meant to show something but he didn't understand. His ideas also interfered with our filming which again longed out the process of filming.

Montell

Time management: Now Montell on the other hand was good with his timing, he was there on time and we got what we needed in terms of filming.

Lyrics: Montell learnt the lyrics and the lip synch was very accurate in comparison to D'angelo. Montell understood the concept of the video and lyrics so he emphasised the words and his body language was calm. As Montell listened to Rejjie Snow it made it easier to work with him which was a huge benefit to the group.

Style: Montell style was cool, again he was very calm and mellow and that's how Rejjie himself is. He dressed down and which was very nice and simple which was exactly what we wanted.

Compatible: Montell was very easy to work with. He listened to everything we said and done things according to plan. He didn't waste time and he got along well with all the group members which made filming more relaxed. The fact that he learnt the lyrics made the filming a lot quicker allowing us to be able to take other scene shots for our video as the main parts were out of the way.

Music video call sheet

Call  Sheet No:     1

Production: n/a Production company: n/a

Co-Producer: n/a

Director: Tamika Aboah                 Kash Jones                 Cheyanne Ntangu

1st AD: n/a

Crew  Call:  16:30 Estimated wrap: 1900

Shooting  Date: 6th December 2013

*** See movement order 1 and attached map *** Location: Liverpool Str/ Brick lane (Shoreditch) Location contact: All queries via Cheyanne Ntangu 07800 123421

*** NO SMOKING ON ANY SET ***

SET

CAST  Nos

LOCATION

Establishing shot

2

Liverpool str. station

Bakar/ chorus (both actors)

2

Guns street (Shoreditch)

Montel/Bakar

2

Brick-lane (Shoreditch)

NO.

ARTISTE

CALL TIME

MAKE-UP

REMARKS

1

Montel

16:45

n/a

Train (making his own way)

2

Bakar

16:45

n/a

Train (meet producers at Leyton station)

CAMERA / LIGHTING

PROPS /

Tamika Aboah Kash Jones

Cheyanne Ntangu Shisha pen

COSTUME

Actors will all come to location dressed, previous dress code requirements have been given   Montel: Black jeans Black hoodie Strapback (hat) Vans Glasses Backpack (extra)   Bakar: Black jeans Strap back Hoodie (black) Chekered shirt Jordans (Trainers)

More information refer inquires to Cheyanne Ntangu

NOTES:

·         Brick lane  is very cold inside so wrap up warm! (due to weather Car Parking : ALL CAST and CREW (except Vans) – in rear car park as far to the rear as possible.

 

 

 

New talent release form - Montel

This is a new talent release form for Montel, since we changed our character.

Storyboard UPDATE

Due to the change of character and cconcept of music video, heavy influence by Jesse James - came in the name of video. We thought the change of theme would be easier to make the video for our song. Also we tried include things for our previous storyboard but slightly altering it.