Treatment

Summary of the narrative idea and how it links to the lyrics?	For our music video we’ve decided to use the song USSR by Rejjie Snow ft Jesse James in this song Rejjie is talking about the temptations of the life and the illuminati and his life experiences.  The ideas that we got was that Rejjie was going crazy because of life and the fear of the illuminati getting him. We want to do scenes where he’s drinking, looking in the mirror and use double effects. We thought of videoing the artist spinning making seem like he’s getting dizzy and drowsy.  Another idea was we could even film Rejjie in the streets using effects to blur and change the focus and close up doing that to show how his mind is going crazy.  Towards the end of the video Rejjie realises he is the illumanti
Which professional music inspired you and how?	Tyler the creator – Yonkers Tyler the creator’s video inspires us because it’s done in black and white and has been edited with a crop-screen which gives the video an old school vibe. Also how there’s a plain backdrop and he’s sitting there on a stool rapping. We like how simple the video is but it’s still effective and it’s effective due to the changing of the lenses and focus creating different effects. Earl sweatshirt- Hives The Hives video inspired us because it has a dark moody tone to it which we want for our music video. The use of the closes in the video and the dark room shots are inspiration and relate to our lyrics. We want to have visual juxtaposition, etc
Casting/ props/ location and ethnical consideration	Casting/ethnical consideration: Two black males for the rappers and mix races for the extra cast members. Props: stools, mirrors Location: London streets (nightime) Bricklane(daytime) the studio, a house (mirror shot) in a car driving
Audience	Our target audience are young individuals who are into rap and hip-hop. Most specifically people who are into Alternative hip hop. The target audience is also for people who are outspoken and are into spoken word poetry because the song we are using the artist have a poetic flow and uses lots of metaphors, juxtaposition and use of paradox in their lyrically content.
Length and channel of broadcast	Our video would be broadcasted on online channels such Youtube and Vevo. Social networks such as tumblr. Our video would be on channels such as MTV, KISS, FLAVA,etc this because these channels normally broadcast music of this genre (rap/hip hop).